G-Power

Orange has always been the characteristic color in G-POWER’s Corporate Identity (CI) concept. No wonder – psychologically speaking, orange is a stimulating, performance-enhancing color. Of course, orange is also used as a warning color. In other words, orange stirs up precisely the right associations for G-POWER. Since 1983, the brand has become known for outstanding performance-enhancing overhauls of top BMW M models. In this context, orange says: “Caution! High performance!” And, in light of...

For more than 35 years the brand G-POWER has stood for optimized BMWs with extraordinary performance values. The fitting platform is traditionally mostly one of the top models, which are built in the hallowed production halls of M GmbH. This was also the case for the latest creation by the G-POWER specialists, headquartered in the Swabian part of Bavaria. The G-POWER G8M Bi-TURBO is based on the equally sporty and luxurious M8 Competition Cabriolet. In its standard production version, the open...