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    Nissan Announces “Omotenashi,” The Future Of Mobility For 2020 CES

    The 2020 CES is not far away from us. It will open its doors on January 7, 2020 and to be honest we can’t wait to see all the new technologies that will be presented this year.

    As you probably expected it, the 2020 CES will mostly be about electric, autonomous cars. Not a big surprise considering this is where the future will take us.

    Of course, Nissan is one of the makers that will have a lot to say in this area. According to a first teaser video, Nissan will display the “future of mobility” in Las Vegas. The list will go up from the zero-emission Nissan Ariya Concept to an electric ice cream van and a golf ball that always finds the cup. In one word, all this has been described as the “omotenashi” – the future of mobility.

    But what is “omotenashi?” It is in fact the essence of the Japanese people: hospitality! But is not any kind of hospitality, is the kind of hospitality where the customer is always right, or even better where the customer is God. In short “omotenashi” means to offer your best service without expecting a reward.

    Is this where the car industry is really going? That will be nice, no? Can you imagine a world where automakers will make everything they can just to develop the best, safest cars out there without thinking about profit? Dreams… we know…


    Anyway, here’s a short list of Nissan’s highlights at 2020 CES:

    • The Nissan Ariya Concept, bringing together advanced technologies on an all-new EV platform, is making its North American debut at the Las Vegas trade show. The zero-emission crossover embodies the Nissan Intelligent Mobility, representing an expansive lineup of technologies and services that promise customers an innovative, future-thinking driving and ownership experience.
    • Frosty treats dispensed by Nissan’s zero-emission ice cream van
    • A golf ball inspired by Nissan’s ProPILOT 2.0 advanced driver assistance technology, which guarantees you’ll sink your putt each time
    • Selfies taken at the speed of Nissan’s Formula E race car
    • Acoustic meta-materials that ensure a quiet cabin and a serene ride
    • Displays of Nissan’s new Formula E and the Nissan LEAF e+ electric vehicles