RUF Automobile GmbH, manufacturer and creator of bespoke sports cars that combine performance and suitability for everyday use, unveiled the RUF Rodeo Concept and the first production RUF SCR at its headquarters in Pfaffenhausen, Germany.
The Rodeo Concept was inspired by the Rodeo Drive Concours d’Elegance and its founder – and friend of RUF – Bruce Meyer, as well as by Ralph Lauren and his 2011 Western Collection and RUF enthusiast and collector Phillip Sarofim who has roots in Texas. The car features the same carbon fibre monocoque chassis as the CTR Anniversary and the SCR, but with a four-wheel drive system to tackle off-road use, larger all-terrain tires, longer-travel suspension and more. The Rodeo Concept can accommodate either a normally aspirated or turbo-charged RUF flat-six engine.
“When we began building our own automobiles it was all for the thrill of the drive,” said Estonia Ruf, marketing director of RUF Automobile GmbH. “The Rodeo Concept combines that passion for cars with the love of western culture – an appreciation I found while studying in Oklahoma, USA. This car is inspired by some of our favorite people and our love for the countryside.”